Researchers working within the field of music and society often comment that they wish to use their research for the betterment of society and individuals, wherever possible. In many cases, this process of betterment requires some sort of behavioral change—whether this is changing poor habits to promote healthy living and thinking or changing destructive behavior in order to lead more productive and connected lives. It can increasingly be seen in the world today that social behavior has a complex array of influences and motivations and rarely is empirical evidence one of them. No amount of thoroughly researched evidence or logically developed arguments influences this behavior. Brexit and the Trump administration are two examples of this phenomenon. What seems to influence this seemingly bizarre social behavior is a collective belief in a narrative. The narrative needs to speak to common emotions, senses of identities and memories, but it does not need to necessarily be supported by empirical evidence to be effective. There is a need to understand this power of narrative in the public discourse if we are to truly influence how public policy engages with music.