The study assesses how Concerts Norway has interacted with the Norwegian Foreign Ministry and local musical actors in India to build infrastructure in the cultural field in India. Using ethnographic methods and document analysis, we found that CN successively shifted from rational, via entrepreneurial to relational brokerage, adapting the programme and the development communication to shifting MFA-policies as well as to the Indian partner ́s needs. We raise critical questions about arts development versus general views on development assistance and highlight a particular asymmetry between mainstream development models and the need to be strengthening the art sector, towards its sustainability.