This book argues that the arts must begin to develop a robust evidence base that underpins the unique contribution that the arts can make to society. The arts and cultural sectors are at a crossroads. Since 1997 the range and diversity of arts provision has been extended and developed new and innovative approaches to engagement with all levels of society. All this has been supported by record increases in spending from government, local government, the Lottery and corporate donors. However, in the current financial climate tough choices will have to be made.